Ford Motor Company is back in the headlines, and this time it’s urgent. More than 300,000 vehicles are being recalled due to a potentially dangerous engine system defect that could lead to serious accidents. That’s not something you want to hear when you’re cruising down the highway.
Let’s break down what’s going on, what models are affected, and what you should do if you’re an owner.
Recall
So, what’s the issue this time?
Ford announced a new recall due to a risk involving coolant leaks. This doesn’t just mean a minor leak under your car. It could impact the electric brake booster (EBB)—which helps with braking efficiency. If the EBB fails, braking distance increases. And when you’re driving at high speeds, every extra foot counts.
Imagine slamming the brakes on the freeway only to realize your car isn’t stopping fast enough. That’s exactly what Ford and the National Highway Traffic Safety Administration (NHTSA) want to prevent.
Models
Here’s the list of affected models:
- 2025 Ford Bronco
- 2025 Ford Expedition
- 2025 Ford F-150
- 2025 Ford Ranger
- Lincoln Navigator
According to the NHTSA, 312,120 vehicles could be affected. All of these models may have the EBB malfunction under certain conditions, increasing the risk of a crash.
Action
Now, what should you do if you own one of these vehicles?
- Wait for the recall letter – Ford will notify all affected customers by mail.
- Check your VIN – You don’t have to wait. Use your vehicle identification number (VIN) on the NHTSA website to see if your car is affected.
- Use the recall number – The reference number is 25S77.
- Call Ford – Still unsure? Contact Ford customer service at 866-436-7332 for more details.
Ford dealerships will inspect and fix the defect for free, as required by law.
Losses
Here’s where it gets painful for Ford—not just in reputation, but in dollars.
This recall is hitting Ford during a difficult time. The company already projected a $2 billion impact on its annual profits as of July 30, 2025. And don’t forget—there are multiple ongoing recalls, including another one tied to short circuits and fire risks, also affecting over 300,000 vehicles.
Let’s rewind to last year: in Q2 alone, Ford lost $36 million, bringing in only $1.8 billion. That’s not great, especially for a giant like Ford.
Sales
Strangely enough, sales are booming.
Despite these setbacks, Ford continues to rake in revenue from its trucks and SUVs, totaling $50.2 billion. Thanks to their strong position in the domestic market, the brand keeps selling, and buyers keep coming.
Even though tariffs seemed like they’d take a toll, Ford managed to navigate around them. But now, it has to handle customer concerns, safety investigations, and ongoing recalls—which are adding up fast.
Spotlight
Ford is under a microscope. And it’s not the first time.
Over just the past year, multiple recalls have shaken consumer trust. While it’s reassuring that Ford is actively working to fix these safety issues, it’s hard to ignore how frequent these problems are becoming.
The silver lining? These recalls show that vehicle safety is being taken seriously, at least when things go wrong. Still, consumers want to feel safe the moment they drive off the lot—not after a recall notice arrives in their mailbox.
FAQs
Which Ford models are affected?
Bronco, Expedition, F-150, Ranger, and Lincoln Navigator.
What is the recall number?
The recall number is 25S77.
How many vehicles are recalled?
A total of 312,120 vehicles are affected.
What’s the main issue with the vehicles?
A coolant leak may affect brake assist, raising crash risk.
Is the repair free of charge?
Yes, Ford will fix the defect at no cost to you.
